App AFianco · Modulo 03 di 04 · Customer Intelligence

Stop asking yourself
who your customers are.

AFianco lines them up for you. Every customer automatically enters the right segment and tells you what to do: who to reward, who to recover, who to let go. No data scientist, no spreadsheets.

live
GM
Giulia Marchetti
customer since Mar 12 2025
Current segment
● Top customer
3 of 28
LTV
€4.220
↗ +€340
Ordini
8
↗ stabile
AOV
€267
↗ +€12
★ Suggested action
Invite her to a preview of the next workshop. Historic attendance:
Why you need it

Four decisions you can't make today. Tomorrow you can.

Customer Intelligence isn't a report. It's an assistant that every morning tells you where it's worth spending energy with your customers.

🎯

You know who to reward

Top customers don't pop out from your bank statement. AFianco shows them the moment you log in.

"Marco, you have 3 Top customers worth together 31% of revenue."
💌

You know who to recover

Seven inactive customers with LTV > €800 are money left on the table. AFianco names them one by one.

"Studio Bianchi hasn't bought in 238 days. LTV €2,140. Try a 15% voucher?"
🚦

You know who's at risk

When a Top slides to Occasional or an Active becomes One-shot, you see it before it becomes a problem.

"Heads up: 2 Top customers are slipping to Active (−18% frequency)."
🤝

You know what to offer

For each segment, AFianco suggests the right action, consistent with behaviour, not generic.

"For New customers: welcome flow + discount on the next product in the same category."
The 7 segments

Seven categories. One per decision.

Click a segment below and see: who's in it, why, what to do.

Cohort distribution

Marco Conti · Business Coaching

28 customers total
Top

Those who buy often, for a long time, with high tickets.

Automatic criterion
freq ≥ 6 months · high LTV · category mix
★ Suggested action
Reward with previews, early access, referral program.
Example in the segment
GM
Giulia Marchetti
last order: 5 gg fa
LTV
€4.220
Orders
12
Segment
Top
Dynamic cohort

Your customers move.AFianco sees the moves.

Every night segments are recomputed. You see who's rising, sliding, leaving the radar, before they actually do.

Last month's movements
Pietro Vinci
TopActive
Frequency reduced from weekly to monthly
Marco Rossi
NewActive
Second order within 30 days of the first
Studio Bianchi
OccasionalInactive
No orders in the last 200 days
AcmeCorp
ActiveB2B
Recognized as company · workshop for executives
↑ Updated nightly at 03:00 · last run: 21 May 2026
The 6 metrics that matter

Six numbers per customer. No mystery.

No data scientist needed. Every metric answers a common-sense question you were already asking.

💎
LTV
How much it's worth
€2.140
How much a customer has left you since they exist
Recency
How long ago
12 giorni
How long since the last purchase
🔁
Frequency
How many times
8 ordini
Number of transactions in your history
🧾
AOV
Average ticket
€267
How much they spend on average per order
🛍
Categorie
What they buy
3 categorie
Different categories purchased
📍
Canale
Where they come from
Storefront
Primary channel (online, in-person, POS)
Filter by segmentSort by LTVExport CSVSave view
CONSENSI MARKETING

Every consent, tracked forever.

Every opt-in and revoke is an immutable record with IP, user-agent, timestamp. If a customer disputes an email, you have legal proof a click away.

Immutable audit · consent_audit collection
One-click unsubscribe via signed HMAC token (Art. 7.3)
Legal version saved for each acceptance
Legal locale frozen at consent time
Audit timeline · Giulia Marchetti
12/03/2025 · 14:22:13✓ persisted
marketing opt-in
source: checkout · ip: 93.47.x.x
18/05/2025 · 09:14:50✓ persisted
newsletter opt-in
source: settings · ip: 93.47.x.x
21/05/2026 · 11:08:32✓ persisted
transactional consent
source: checkout · ip: 93.47.x.x
→ Customer revokes in 1 click via signed token
CONNECTED MODULES

Customer Intelligence gets stronger when sales and cashflow are connected.

Every order feeds the customer history. Every customer enriches cashflow, commerce and AI.

14 DAYS · NO CARD

Start understanding
who deserves your attention.

Connect orders and customers, let AFianco segment them and discover where it's worth acting. No card required.